Even though this website is not meant to be gear-oriented, and you've probably heard more than once that "gear doesn't matter," you still need "something" to take pictures with. That's why in this gear section I will regularly post about latest gear news and updates. I do use links in articles. These are affiliate links, and I do earn a commission when you make a purchase. As I didn’t want this section to be just “Look at this and buy the latest greatest” you can find here the history of particular brands as well as articles introducing brand’s line ups. I hope you gonna like it!
Leica has always been renowned for producing iconic, precision-engineered cameras. With the release of the Leica Q3, the tradition continues as this gem of a camera has brought forth several pioneering features that pack a punch for street photographers worldwide.
Founded in 2001 by Grant Petty, Blackmagic Design has steadily grown into a global leader in the design and manufacture of creative video technology. Originating from a desire to empower creativity by making high-quality video affordable to all, Blackmagic Design has remained steadfast in its commitment to ingenuity and cost-effectiveness.
Few names in photography are as ubiquitous as Kodak. Founded by George Eastman in 1888, the company fundamentally revolutionized photography, making it accessible to the everyday consumer with the introduction of the simple-to-use, inexpensive Kodak Brownie.
Lomography, a term and a movement that resonates deeply in the world of photography, represents more than just a style or a technique—it signifies a philosophy, a way of seeing and capturing the world. Rooted in a spirit of spontaneity, experimentation, and a celebration of imperfection, Lomography encourages …
Blackmagic Design, a name that carries weight in the world of digital film production, is recognized as an industry leader in the development of video editing software, digital film cameras, and color correctors. A champion of innovation and affordability, the brand has made its mark in the realm of visual storytelling by …
Kodak, a name synonymous with photography, has been a cornerstone in the world of imaging for over a century. With its inception in the late 19th century, Kodak revolutionized the way we capture and share moments. Their mission was simple yet profound – to make photography accessible to everyone.
In the realm of aerial photography and videography, few brands can match the influence and stature of DJI. Born out of a single man's fascination with flight and technology, DJI has risen to become the gold standard in the drone industry, a position it has confidently maintained through continuous innovation and an unwavering commitment to quality.
GoPro, a name synonymous with high-octane action and breathtaking imagery, has become an undeniable force within the realm of action cameras. This versatile brand has revolutionized the way we capture and share action, adventure, and sports photography.
In the realm of professional photography, certain names stand out not just for their longevity but for their substantial contributions to the art and science of capturing images. Phase One is undeniably one of those names.
For photographers who appreciate the pinnacle of design, craftsmanship, and image quality, the name Hasselblad undoubtedly strikes a chord. Renowned for its exceptional medium format cameras, Hasselblad has long been synonymous with superior optical performance and uncompromising build quality.
Cameras are the essential tools for capturing memories, moments, and artistic expressions. Among the numerous brands in the market, Olympus holds a unique position. Olympus is a name that resonates with history, innovation, and quality. This Japanese multinational corporation, known for its precision instruments and cameras, has a rich history that extends beyond a century.
Panasonic, a renowned electronics company, has made a significant impact in the world of photography with its line of high-quality cameras. As a camera brand, Panasonic has a rich history marked by constant innovation and a commitment to providing photographers with versatile and user-friendly tools.
Since its inception, Sigma has been synonymous with quality, innovation, and an unyielding commitment to excellence. It has firmly established itself as a leading manufacturer of lenses and cameras, and its reputation for producing cutting-edge and reliable photography equipment is widely acknowledged by both professionals and hobbyists alike.
Fujifilm, a renowned camera brand, has a rich history that spans nearly a century. From its humble beginnings as a manufacturer of photographic film and paper to its current position as a leader in camera technology, Fujifilm has played an integral role in shaping the world of photography
Pentax, now owned by Ricoh Imaging, is an illustrious name that has long resonated within the photographic community. As an established player in the field, the brand has been synonymous with quality, ingenuity, and resilience.
For decades, Canon has stood tall as a leading camera brand, consistently delivering innovative and high-quality products to photographers around the world. From its humble beginnings in Japan to its current status as a global powerhouse, Canon has made its mark on the world of photography by pushing the boundaries of technology and design
Stepping into the world of photography, the name Leica undeniably holds a place of reverence. This German brand has etched its mark deep into the heart of photographic craftsmanship, producing cameras and lenses that stand as paragons of quality.
Sony, a name synonymous with innovation and quality, has made a significant impact on the world of photography as a leading camera brand. Known for their cutting-edge technology and exceptional performance, Sony cameras have become a popular choice among photographers of all levels, from beginners to professionals.
Nikon, a renowned name in the world of photography, has a rich history that spans over a century. As one of the leading camera brands, Nikon has played a pivotal role in shaping the industry and pushing the boundaries of photographic technology.
Founded in 2001 by Grant Petty, Blackmagic Design has steadily grown into a global leader in the design and manufacture of creative video technology. Originating from a desire to empower creativity by making high-quality video affordable to all, Blackmagic Design has remained steadfast in its commitment to ingenuity and cost-effectiveness.
Few names in photography are as ubiquitous as Kodak. Founded by George Eastman in 1888, the company fundamentally revolutionized photography, making it accessible to the everyday consumer with the introduction of the simple-to-use, inexpensive Kodak Brownie.
Founded in 2006 by Frank Wang, Da-Jiang Innovations (DJI) has grown to be a dominant player in the drone and gimbal industry. With its headquarters in Shenzhen, often called China's Silicon Valley, DJI has been pushing the boundaries of technology and innovation.
Founded in 1961, the Sigma Corporation has carved a unique niche for itself in the world of photography. Located in the heart of Japan, this family-owned business has devoted decades to creating some of the most technologically advanced and artistically designed lenses and cameras available on the market.
The fascinating world of Lomography began in 1991 when a group of students in Vienna, Austria, discovered the Lomo Kompakt Automat – a small, enigmatic Russian film camera. Captivated by the unique, vibrant photos that it produced, they founded the Lomographic Society International, sparking a new movement in the world of photography.
From capturing iconic lunar landscapes to defining the standard for medium format photography, Hasselblad's legacy in the photographic world is indisputable. Founded in 1941, this Swedish company has long been at the forefront of producing high-quality, professional-grade cameras and lenses.
Welcome to my deep dive into the world of Pentax, a brand that has played an undeniable role in shaping the landscape of modern photography. With a history that stretches back to the early 20th century, Pentax has consistently been at the forefront of photographic innovation.
As a symbol of craftsmanship, precision, and a long-standing tradition of excellence, Leica has held a distinguished place in the world of photography. Known for their premium cameras and lenses, Leica is a German brand that has been a key player in the industry for over a century. Its reputation for high-quality, …
Ever since its inception in 1919, Olympus has steadily climbed the ranks to become a renowned figure in the global photography market. With a commitment to innovation and quality, Olympus offers a wide range of cameras and lenses that cater to photographers of all skill levels.
When it comes to the world of photography, Panasonic is a name that stands out. Renowned for their innovative technology and high-quality imaging, Panasonic has solidified its reputation as a key player in the field.
Fujifilm, a name that resonates with the echo of photographic excellence, has been a cornerstone of the industry for decades. Established in 1934, Fujifilm has dedicated itself to the development of cutting-edge photo imaging technologies, pushing boundaries and shaping the way we capture the world around us.
Sony, a name synonymous with cutting-edge technology and innovation, has earned its reputation as a global leader in electronics. In the realm of photography, Sony's camera and lens systems have made remarkable strides, delivering exceptional performance and quality that photographers, both amateurs and professionals, have come to trust and rely on.
Welcome fellow photographers! Today, we turn our lens towards Nikon - a name that needs no introduction in the world of photography. With a century of innovation under its belt, Nikon has consistently been a trailblazer, crafting cameras and lenses that combine advanced technology with unparalleled quality.
Welcome to the world of Canon, a titan in the field of photography, revered globally for its top-tier camera and lens manufacturing. Canon's longevity and success stem from a rich history of innovation, constant pursuit of quality, and a broad spectrum of products designed to cater to every level of photographic expertise.
The world of photography is a realm where timelessness meets evolving technology, and Leica, a brand synonymous with the history and grandeur of photography, has outdone itself with the introduction of the Leica M11.