Even though this website is not meant to be gear-oriented, and you've probably heard more than once that "gear doesn't matter," you still need "something" to take pictures with. That's why in this gear section I will regularly post about latest gear news and updates. I do use links in articles. These are affiliate links, and I do earn a commission when you make a purchase. As I didn’t want this section to be just “Look at this and buy the latest greatest” you can find here the history of particular brands as well as articles introducing brand’s line ups. I hope you gonna like it!
Leica has always been renowned for producing iconic, precision-engineered cameras. With the release of the Leica Q3, the tradition continues as this gem of a camera has brought forth several pioneering features that pack a punch for street photographers worldwide.
Blackmagic Design is the Australian maker of cinema cameras and DaVinci Resolve. This overview covers its history since 2001, the current cameras and its software.
Kodak is the American company that made photography popular with the Kodak camera of 1888 and the Brownie. This overview covers its history, its films such as Kodachrome and Tri-X, the bankruptcy of 2012 and Kodak today.
Lomography, a term and a movement that resonates deeply in the world of photography, represents more than just a style or a technique—it signifies a philosophy, a way of seeing and capturing the world. Rooted in a spirit of spontaneity, experimentation, and a celebration of imperfection, Lomography encourages …
Blackmagic Design, a name that carries weight in the world of digital film production, is recognized as an industry leader in the development of video editing software, digital film cameras, and color correctors. A champion of innovation and affordability, the brand has made its mark in the realm of visual storytelling by …
Kodak, a name synonymous with photography, has been a cornerstone in the world of imaging for over a century. With its inception in the late 19th century, Kodak revolutionized the way we capture and share moments. Their mission was simple yet profound – to make photography accessible to everyone.
In the realm of aerial photography and videography, few brands can match the influence and stature of DJI. Born out of a single man's fascination with flight and technology, DJI has risen to become the gold standard in the drone industry, a position it has confidently maintained through continuous innovation and an unwavering commitment to quality.
GoPro, a name synonymous with high-octane action and breathtaking imagery, has become an undeniable force within the realm of action cameras. This versatile brand has revolutionized the way we capture and share action, adventure, and sports photography.
In the realm of professional photography, certain names stand out not just for their longevity but for their substantial contributions to the art and science of capturing images. Phase One is undeniably one of those names.
For photographers who appreciate the pinnacle of design, craftsmanship, and image quality, the name Hasselblad undoubtedly strikes a chord. Renowned for its exceptional medium format cameras, Hasselblad has long been synonymous with superior optical performance and uncompromising build quality.
Cameras are the essential tools for capturing memories, moments, and artistic expressions. Among the numerous brands in the market, Olympus holds a unique position. Olympus is a name that resonates with history, innovation, and quality. This Japanese multinational corporation, known for its precision instruments and cameras, has a rich history that extends beyond a century.
Panasonic, a renowned electronics company, has made a significant impact in the world of photography with its line of high-quality cameras. As a camera brand, Panasonic has a rich history marked by constant innovation and a commitment to providing photographers with versatile and user-friendly tools.
Since its inception, Sigma has been synonymous with quality, innovation, and an unyielding commitment to excellence. It has firmly established itself as a leading manufacturer of lenses and cameras, and its reputation for producing cutting-edge and reliable photography equipment is widely acknowledged by both professionals and hobbyists alike.
Fujifilm, a renowned camera brand, has a rich history that spans nearly a century. From its humble beginnings as a manufacturer of photographic film and paper to its current position as a leader in camera technology, Fujifilm has played an integral role in shaping the world of photography
Pentax, now owned by Ricoh Imaging, is an illustrious name that has long resonated within the photographic community. As an established player in the field, the brand has been synonymous with quality, ingenuity, and resilience.
For decades, Canon has stood tall as a leading camera brand, consistently delivering innovative and high-quality products to photographers around the world. From its humble beginnings in Japan to its current status as a global powerhouse, Canon has made its mark on the world of photography by pushing the boundaries of technology and design
Stepping into the world of photography, the name Leica undeniably holds a place of reverence. This German brand has etched its mark deep into the heart of photographic craftsmanship, producing cameras and lenses that stand as paragons of quality.
Sony, a name synonymous with innovation and quality, has made a significant impact on the world of photography as a leading camera brand. Known for their cutting-edge technology and exceptional performance, Sony cameras have become a popular choice among photographers of all levels, from beginners to professionals.
Nikon, a renowned name in the world of photography, has a rich history that spans over a century. As one of the leading camera brands, Nikon has played a pivotal role in shaping the industry and pushing the boundaries of photographic technology.
Blackmagic Design is the Australian maker of cinema cameras and DaVinci Resolve. This overview covers its history since 2001, the current cameras and its software.
Kodak is the American company that made photography popular with the Kodak camera of 1888 and the Brownie. This overview covers its history, its films such as Kodachrome and Tri-X, the bankruptcy of 2012 and Kodak today.
DJI is the Chinese maker of camera drones, gimbals and action cameras. This overview covers its history since 2006, its product lines, the current models and the U.S. restrictions of 2025 and 2026.
Sigma is the Japanese maker of lenses and of the fp and BF cameras. This overview covers its history since 1961, the Foveon sensor, the L-Mount Alliance, its lens lines and the current cameras.
Lomography is a style of photography and a Vienna company that sells film cameras, lenses and film. This overview covers the LOMO LC-A, the Lomographic Society of 1992 and the current range.
GoPro is the American maker of HERO action cameras. This overview covers its history since 2002, its product lines and the current cameras.
Phase One is the Danish maker of medium-format cameras and digital backs. This overview covers its history, the XF, XT and XC systems, IQ4 backs and its industrial and aerial cameras.
Hasselblad is the Swedish maker of medium-format cameras used on the Apollo missions. This overview covers its history since 1940, the V, H and X systems, the current range and photographers who used Hasselblad.
Pentax and Ricoh are the camera brands of Ricoh Imaging. This overview covers Pentax history since 1919, the K mount, the Ricoh GR compacts, the Pentax 17 and the current range.
Leica is the German maker of the first practical 35mm camera and of the M rangefinder system. This overview covers its history since 1914, its camera systems and mounts, the current range and photographers who used Leica.
Olympus cameras are now made by OM Digital Solutions under the name OM System. This overview covers the history from 1919, the Pen and OM cameras, Micro Four Thirds and the current range.
Lumix is Panasonic’s camera brand, with Micro Four Thirds and full-frame L-mount cameras. This overview covers its history since 2001, its systems and the current range.
Fujifilm makes the X-series and GFX cameras and Instax instant cameras. This overview covers its history since 1934, the X and G mounts, the current range and photographers who used Fujifilm.
Sony makes the E-mount Alpha mirrorless cameras. This overview covers its camera history since 2006, the difference between E and FE lenses, the current range and photographers who used Sony.
Nikon is the Japanese maker of the Nikon F and the Z mirrorless system. This overview covers its history since 1917, the F and Z mounts, the current Z range and photographers who used Nikon.
Canon is the Japanese camera maker behind the EOS system. This overview covers its history since 1933, the EF and RF mounts, the current EOS R range and photographers who used Canon.
The world of photography is a realm where timelessness meets evolving technology, and Leica, a brand synonymous with the history and grandeur of photography, has outdone itself with the introduction of the Leica M11.