Richard Prince and the Art of Rephotography: The Story Behind “Untitled (Cowboy)”

Richard Prince’s “Untitled (Cowboy)” is a provocative piece that blurs the lines between art and appropriation. By rephotographing iconic Marlboro Man advertisements, Prince sparked debates about authenticity, ownership, and the role of mass media in art. Despite legal controversies, his pioneering technique of rephotography cemented the photograph’s status as a postmodern masterpiece, even selling for over a million dollars. The Story Behind The Photograph