Postmodernism
Although traditionally and negatively regarded as a reaction to modernism, the alternative movement is better understood as a period when old hierarchies were turned upside-down. All of a sudden, it was popular, interesting, and even radical to combine cultural ideals that might often be directly opposed to one another. Art photography made a startling rediscovery of its other media selves: Color family photographs, commercial images, stills from trashy movies, and popular culture sprang from artists' heads onto the gallery walls.
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