A Swedish camera maker from Gothenburg, founded by Victor Hasselblad. The first Hasselblad consumer camera, the 1600F, was introduced in 1948.
Hasselblad became the classic medium format camera for studio, fashion and landscape work, using square 6 x 6 cm film. Modified Hasselblad cameras were used by NASA, including on the Moon in 1969. Today the company makes digital medium format cameras. See also Hasselblad Award.
