Lomography is both a style of photography and an Austrian company. It began in Vienna in the early 1990s, when a group of students discovered the Soviet LOMO LC-A, a small compact camera made in Leningrad. In 1992 they founded the Lomographic Society.
Lomographic photographs are known for strong colors, dark corners (vignetting), blur and light leaks. The motto "Don't think, just shoot" comes from the company's "10 Golden Rules". Today Lomography makes film cameras such as the LC-A+ and Diana F+, its own film stocks, and lenses like the Petzval for modern cameras.
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