Fashion photography presents clothes and the people who wear them. This guide covers editorial, advertising and street style, its history from Edward Steichen and Richard Avedon to today, and the basic techniques.
Fashion photographers
Edward Steichen was a Luxembourg-born American photographer and curator. He moved from soft art prints to modern fashion and star portraits for Vogue and Vanity Fair, and later made The Family of Man at MoMA.
Alberto Tandoi is an Italian photographer based in London. His self-published book 400km gathers portraits of strangers he met while walking 400 kilometres through the city.
Guy Bourdin (1928–1991) was a French fashion photographer. For more than thirty years he worked for Vogue Paris and for brands like Charles Jourdan.
Helmut Newton (1920–2004) was a fashion and portrait photographer. Born in Berlin, he built his career in Australia, London and Paris, and worked for Vogue for decades.
Mario Testino (born 1954) is a Peruvian fashion and portrait photographer based in London. Since the 1990s he has worked for Vogue, Vanity Fair and fashion houses such as Gucci, Versace and Burberry.
Herb Ritts (1952–2002) was an American photographer from Los Angeles. He made black-and-white portraits of film stars, musicians and supermodels, and fashion pictures for Versace, Armani and Calvin Klein.
David LaChapelle (born 1963) is an American photographer and director. He started at Andy Warhol’s Interview magazine in the 1980s and became one of the best-known magazine photographers of the 1990s.